Enchantment (NM)

Circulation: 103,000

Readership: 309,000

Mission Statement:

enchantment is the second the largest publication in New Mexico. Over one-quarter of the state’s residents receive our monthly publication, which they get as a benefit of their membership in one of New Mexico’s rural electric cooperatives.

We believe New Mexico is a great place to live. We want to share our enthusiasm with the members of New Mexico’s rural electric cooperatives.

Our goal is to tell the story of the people and places that make New Mexico special. We also want to offer useful and reliable information about energy use, conservation, and rural electric cooperation.

enchantment has been in continuous circulation since 1960. It is published by the New Mexico Rural Electric Cooperative Association.